Dealer Program

Become a Bristola dealer.

Turn one-and-done cleaning jobs into a compounding, recurring service business — on a robotics platform you could never build alone. A partnership opportunity for service & industrial-cleaning companies.

Model your territory

Dealer Revenue Calculator

Every input below is editable — these are illustrative defaults from a representative regional dealer. Adjust them to your own territory and watch the five-year flywheel recalculate live.

Per-job inputs

New valve installs per year

$0
Dealer gross margin / job
$0
Commission / valve installed
$0
Year-5 gross margin / yr
$0
5-year cumulative gross margin
The recurring flywheelYear 1Year 2Year 3Year 4Year 5
New valve installs
Installed base (cumulative)
Recurring cleanings
Cleaning gross margin
Valve commission
Total dealer gross margin / yr
Cumulative gross margin
One-and-done margin / yr (same acquisitions, no valve)
Recurring advantage

Illustrative for a representative regional dealer — every input is editable and this is not a guarantee of results; actual outcomes vary by territory, pricing, and execution. Model built from the Bristola Master Dealer Agreement & Exhibit B. Download the full white paper (PDF) for sources & notes.

The problem

The one-and-done service model is a treadmill

Most cleaning and industrial-service companies live job to job. The economics are structurally hard.

Revenue resets to zero

After a cleanout, the client does not need you again for years. Every year you start from scratch, re-winning enough new jobs just to stay level.

You compete on price

With no switching cost and no differentiation, the next job goes to whoever bids lowest — margins compress over time.

No compounding asset

A book of past customers who will not need service again for years is not a recurring-revenue base. The business never becomes worth more than this year's backlog.

The shift

Convert one-time jobs into a recurring base

Install a 24″ valve that permanently converts a tank to online-cleanable — and that valve becomes the anchor of a recurring relationship. The tank is cleaned again every 12–18 months under an assurance program, with high switching cost because the valve, the data, and the relationship are already in place. Each install adds to a standing base that keeps generating work. Your revenue compounds year over year instead of resetting.

The dealer offering

What you get — and what you keep

10% valve commission

On every valve sold and installed — the entry point that converts a tank to online-cleanable.

20–35% rental discount

Rent Bristola equipment below retail, charge your customer at retail — the spread is your margin. Consumables 10–20% off.

100% of labor & mobilization

Labor revenue and mobilization charges are entirely dealer-retained.

Access to the client portfolio

Existing and new Bristola clients in your territory — you inherit demand, not just a rulebook.

Sales, marketing & ops support

Full access to Bristola sales/marketing materials, a dedicated sales team, and remote + on-site operations support.

No capital fleet

Equipment is rented, not bought — Bristola carries the robotics, software, firmware, IP, R&D, engineering, and support.

You bring the labor, field operations, local supervision, customer relationships, and site logistics. Bristola brings the technology platform. It's a genuine division of labor — you own the market, Bristola owns the machine.

One platform, many markets

Grow across verticals — no new equipment

The same ROV and valve serve every market — one certification, one playbook, four ways to grow your book.

Oil storage

Recover crude from tank bottoms, C1D1 in-service.

Municipal WWTP

Protect Part 503 retention & the disposal bill.

Manure & ag digesters

Hold HRT, protect gas & carbon credits.

Cooling towers

Hold efficiency & Legionella compliance.

What's expected of you

A real operating partnership

Bristola holds dealers to a standard that protects the brand, the technology, and the recurring model.

Certified operators & SOPs

Maintain trained, certified operators and follow all standard operating procedures.

Facilities, insurance & upkeep

Approved local facilities, required insurance, proper maintenance schedules, and secure storage for the equipment.

Non-compete & annual minimum

A standard non-compete during the term and for two years after, and a ramped, territory-tiered annual minimum.

Technology protection

The software, firmware, and IP remain Bristola's; you receive a limited operational license — no reverse-engineering or competing derivatives.

A ramped, territory-tiered minimum

Rather than a flat figure from day one, the annual minimum ramps over the first three years — so you have time to install valves and build a recurring base before the full run-rate applies. Meeting the ramped minimum maintains your dealer discount and territory rights.

Territory tierYear 1 (build)Year 2 (ramp)Year 3+ (mature)
Emerging territory$250,000$500,000$750,000
Regional territory$400,000$800,000$1.25M
Major / metro territory$600,000$1.2M$2.0M

Frequently asked questions

Good to know
No. Equipment is rented from Bristola, not bought — you rent at 20–35% off retail and charge your customer at retail, keeping the spread. There's no capital fleet to finance.
On a representative in-service cleaning job, a dealer keeps roughly $24,000 of gross margin — about 30% — from the equipment discount spread plus fully-retained labor and mobilization, on top of a $4,000 commission on each valve installed. Use the calculator above to model your own numbers.
It ramps over three years and scales to your territory — from $250K (Year 1, emerging territory) up to $2.0M (Year 3+, major/metro territory) at maturity. See the table above. Meeting it maintains your dealer discount and territory rights.
Appointments are non-exclusive to start, with a right of first refusal on territory exclusivity once you demonstrate the staffing, logistics, and financial capacity to own the market.
The same technology serves oil storage, municipal wastewater, manure and ag digesters, and cooling towers — one certification and one playbook across every vertical.
A standard non-compete applies during the term and for two years after, and the software, firmware, and IP stay Bristola's — dealers receive a limited operational license, not ownership of the technology.
Apply now

Dealer application

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By submitting, you agree to be contacted about your application. We never share your information. Download the dealer program white paper (PDF).

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Stop selling jobs. Start building a business worth selling.

The valve is the entry point. The assurance program is the annuity.

You own the labor, relationships, and market; Bristola owns the machine and carries the R&D. Recurring, compounding revenue — with no equipment capital to finance.

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